SAP CRM Contents

SAP New Dimensional - CRM

Overview and Introduction to CRM

Introduction to NetWeaver

* General SAP Transactions
* Foundation Architecture of mySAP CRM
* Overview of CRM server Technology and User Interface
* Business Partners
* Organizational Model

CRM Base Customizing

* Territory Management
* Product master
* Business Transaction Processing
* Activity Management
* Partner Processing

CRM�Base Customizing

* Actions
* Overview of Pricing in CRM
* CRM Billing Overview
* CRM Middleware

CRM�Interaction Center Win Client

* Interaction Center Overview
* Architecture landscape
* Win Client Profile & Configuring Components
* Action Box and alert molder
* Interaction center scripting

CRM Sales

Opportunity Management

* Copy Control
* Quotation and Order Management
* Overview Contract Management

CRM Analytics

* Introduction to BW
* Activating CRM Business content
* Introduction to analytics
* Data Mining Work Bench
* Analysis Process Designer (APD)
* Customer analytics (data mining, CL TV)
* Marketing analytics (planning, Target group selection, RFM analytics)

Marketing

* Overview of marketing management in mySAP CRM
* Marketing and campaign planning
* Planning and performing marketing projects
* Marketing Calendar
* Personalized mail forms
* Creating personalized e-mails
* Business partner-controlled communication
* Segmenting business partners
* Marketing attributes
* Segment Builder
* Creating profiles and target groups
* Lead Management
* Campaign automation
* External List Management